The Evolution of Digital Marketing (And Where It’s Headed)

By |2021-03-05T16:27:12-04:00March 5th, 2021|Blog|

Marketing has and always will be about connecting with your audience in the right place and at the right time. As technology advances, so do the channels in which you find that audience. 

The digital age took off in the early 1990s, and quickly changed the entire game of marketing, advertising, and daily life at large. This is when we began to see a shift from Traditional Marketingprint, broadcast, direct mail, phone—to Digital Marketing, also known as online marketing.

In the simplest of terms, Digital Marketing “is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.” In a world where over 3.8 billion people use social media worldwide, what better place to reach your target audience than exactly where they already are? 

Marketing Throughout the Ages

From the launch of the world wide web and social media platforms to advertising integrations and AI, here’s a snapshot of when and how digital marketing grew in popularity over the years:

(Image Source)

The Next Phase of Digital Marketing

While this timeline ends in 2019, that by no means reflects the lifespan of this industry. In fact, in the last couple of years, we’ve seen even more marketers and consumers leveraging the power of two particular online assets: virtual reality and 3D modeling.

Virtual Reality (VR) “refers to a computer-generated simulation in which a person can interact within an artificial three-dimensional environment using electronic devices, such as special goggles with a screen or gloves fitted with sensors.” There are three types of VR: Non-immersive, Fully Immersive, and Semi-Immersive. Depending on your industry, your business may be able to tap into the power of VR technologies to strengthen the ways in which you stand out from the competition and build overall customer value. VR has many benefits and can be valuable for industries specifically in entertainment and gaming, or act as a sales, educational, or training tool.

However, because it relies on new technology that the average joe doesn’t have in their home or office setting, the technology itself can be extremely expensive (not to mention the learning curve of introducing a new tool into your day-to-day). 

On the other hand, we’ve seen a surge in industries leveraging 3D modeling as an alternative to VR. 

While the two—VR and 3D Modeling—go hand in hand, they can also be used separately.

3D Modeling “is the creation of a three-dimensional object inside of simulated software.” You’ve likely noticed 3D models as you’re exploring an online store via your desktop or mobile device. Products can be digitized and animated to allow the customer to interact, rotate, zoom in and inspect every aspect of the product in real time. It’s often considered the next best thing after seeing the product in real life. Not just that, but this can be achieved at a significantly lower cost than adopting VR technologies into your marketing strategy.

 Regardless, 3D is here to stay and your marketing should reflect that too.

How to Use Virtual Reality and 3D Modeling in your Market Strategy

The number one struggle for businesses online is making sure their content can be effectively heard and seen by their target audience. With new content making its way onto the internet every second, this challenge is only growing. VR and 3D Modeling are two tools that marketers can use to combat the ever growing challenge of producing meaningful content that’ll generate qualified leads.

While VR technologies are still wildly expensive, the market is growing. Meaning, the prices will become more reasonable as more and more businesses leverage the power of VR. But how can marketers use this technology right now?

VR Marketing opens up exciting new story-telling opportunities and offers new ways for customers to interact with your content. As a digital marketer, you can:

  • Conduct “hands-on” product demonstrations to give consumers the freedom to explore your product before purchasing. Especially during a time when the entire world is shut down, in-person demonstrations aren’t a viable option.
  • Show your achievements rather than just telling your prospects about them. Let them experience the results themselves! 
  • Use VR to raise awareness about your brand’s mission and values. 

Alternatively (or in addition to), 3D modeling can be a huge game changer for any digital marketing strategy. Here are a few ways you can market and advertise in 3D:

  • Build awareness with 3D advertising. Human eyes catch depth and volume, thus using 3D models will get you and your business more recognition online.
  • Give your online shoppers the ability to customize and design their own product combinations with interactive 3D elements. This will help eliminate potential buyer’s remorse, since they’ll be able to explore the product before purchasing. 
  • Assist your sales and customer support team by providing 3d models of tutorials and instructions on a product. This will not only free up your team but also give customers the resources to learn about the product and resolve their concerns.

How to Get Started with the Right Tools

These are the trends in digital marketing. Now, where’s the tool that is both affordable and accessible, while still providing an immersive experience for current customers and online prospects? 

Welcome to Saganworks, a new tool that provides 3D immersive experiences to individuals and organizations looking to differentiate their web presence, engage their audience, and tell their stories. Saganworks combines the power of 3D by providing solutions accessible through devices you (and your customers) already use! 

Inform your audience, demonstrate your product or service, motivate prospects to convert to leads, and provide a memorable experience, all while in 3D.

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